If you’re a farm equipment supplier looking to get more leads this quarter, you don’t need to start from scratch. You just need a better strategy.
These three marketing updates are easy to implement, low-cost, and built for how farmers shop today—online, on the go, and with a purpose.
1. Make Your CTAs Work Harder
Your call-to-action (CTA) is the most important part of any ad, web page, or email. It tells people what to do next.
Without a CTA, your message falls flat. With a strong CTA, you turn interest into action.
Bad CTA:
“Learn more about our equipment”
Better CTA:
“See our used planter inventory”
or
“Get a price quote on skid steers”
Your CTA should be:
- Direct and easy to understand
- Tied to what your customer actually wants
- Visible on every ad and web page
Pro tip:
Audit your current marketing. If you can’t find the CTA in under 5 seconds, your customers can’t either.
2. Use Landing Pages (Not Your Homepage)
If someone clicks an ad about a specific piece of equipment, don’t dump them on your homepage.
Send them to a landing page—a dedicated page that matches what they expected to find. No distractions, just a clear message and a clear next step.
Good landing pages include:
- One product or service
- One message
- One form or contact button
Example:
Running an ad for seed tenders? Build a simple page just for seed tenders.
Pro tip:
You don’t need a developer. Most website platforms let you build landing pages quickly. Focus on clarity and conversions.
3. Track What’s Working (and What’s Not)
Most farm equipment suppliers waste money by not tracking their marketing.
Here are three ways to fix that:
- QR codes – Use them on signs, mailers, or print ads to send people to a product or video.
- Call tracking numbers – Use different phone numbers for each campaign to see which ones get calls.
- Google Analytics – Install it on your website to track what pages people visit and how they found you.
Pro tip:
Even one simple tracking method gives you better data—and helps you stop spending money on ads that don’t work.
Smarter Marketing Starts with Simple Fixes
You don’t need a big budget or fancy tools to improve your marketing. If you sell farm equipment, just start with these:
A strong, clear CTA
A dedicated landing page
A way to track results
These three changes can help you turn more clicks into calls—and more calls into sales.
Tired of running ads that don’t convert?
Fastline Marketing Group builds campaigns that drive real leads for farm equipment suppliers.
Let’s build your roadmap →
