![Where Are Farmers Online? [A Guide for Agribusinesses]](https://fastlinemarketinggroup.com/wp-content/uploads/2025/09/Image1.png)
Why does it matter where farmers are online?
If you’re asking, “Where are farmers online?” — the answer is simple: they’re on social media.
Farmers today use Facebook to follow equipment listings, LinkedIn to stay in touch with ag professionals, and YouTube to learn how to fix or operate equipment. If your agribusiness isn’t showing up where farmers scroll, you’re missing valuable chances to connect, educate, and sell.
Each platform is different. What works on Facebook won’t work the same on LinkedIn or YouTube. Here’s a breakdown of what to post, where to post it, and how to make it count.
Facebook: Community + Engagement
Why Facebook?
It’s still the most active platform for rural communities and farm families. Farmers use it for classifieds, advice, events, and more.
What to Post:
– Equipment Spotlights – Post new or used units with photos, key specs, and prices.
– Customer Success Stories – Real farmers talking about how your products helped them.
– Behind the Scenes – Photos or reels from your shop, installs, or events.
– Live Q&As or Walk-arounds – Host a live product demo or maintenance tip session.
– Promotions by Season – Match offers to planting, harvest, or end-of-year write-offs.
– Contests & Giveaways – Boost engagement with a hat giveaway or branded swag.
Pro Tip: Join ag-specific Facebook Groups and answer questions (without the sales pitch).
It builds trust.
LinkedIn: B2B + Thought Leadership
Why LinkedIn?
Farm supply companies, co-ops, dealers, and agribusiness pros hang out here. It’s where decisions get researched and relationships get built.
What to Post:
– Industry Trends – Posts on precision ag, commodity shifts, or new tech.
– Case Studies – How your solutions improved yield, time savings, or profit.
– Team Features – Highlight your staff or partners and their expertise.
– Long-Form Posts – Share detailed insights, but keep it practical.
– Trade Show Involvement – Recap what you learned or who you met.
– Hiring Posts – Recruiting new techs or sales reps? Share why you’re a good place to work.
Pro Tip: Start or join conversations in LinkedIn ag groups. That’s where your posts get noticed.
YouTube: Equipment + Education
Why YouTube?
Farmers use YouTube like a toolbox. They search how-tos, compare equipment, and watch demos before calling a dealer.
What to Post:
– Walk-arounds – Highlight features, functions, and who it’s right for.
– Customer Testimonials – Let your buyers do the selling.
– Maintenance How-To – Help farmers fix or service equipment on their own.
– Factory Tours or Setups – Let people see how you do business.
– Expert Interviews – Agronomists, techs, and real-world users add credibility.
– Timelapses – Harvest, installs, or day-in-the-life videos get views.
– Live Streams – Answer common questions in real time.
Pro Tip: Use keywords in your video titles like “How to calibrate a grain drill” or “Best tractors under $50K.”
How to Repurpose Like a Pro
One video or blog can be sliced and diced for multiple platforms.
Here’s how:
– Facebook Live → YouTube Demo
– LinkedIn Article → Facebook Carousel Post
– YouTube Interview → Short Clips for Instagram or Reels
– Customer Testimonial → Quote Graphics Across All Platforms
Pro Tip: Use tools like Meta Business Suite or Buffer to schedule and reuse content without burnout.
Final Thoughts: Farmers Are Online—So Should You Be
When someone asks, “Where are farmers online?”—you now know the answer.
They’re on Facebook, LinkedIn, and YouTube, looking for help, insight, and solutions.
If you’re not meeting them there, you’re missing out.
Final Takeaways:
– Facebook builds awareness and keeps your brand top of mind.
– LinkedIn is perfect for B2B credibility and recruiting.
– YouTube drives education, SEO, and serious leads.
– Repurpose often to save time and boost reach.
Tired of guessing what to post and where?
Let Fastline Marketing Group build your social media roadmap—Contact us today.
