By Fastline Marketing Group • Updated 2025 • Est. reading time: 6 minutes
Quick Answer
Fastline Marketing Group is a full-service agricultural marketing company founded in 1978 and headquartered in Buckner, Kentucky. It operates three brands Fastline.com, Fastline Auctions, and Pink Tractor and still publishes the Fastline catalog, a print publication mailed directly to farmers’ homes across the United States. Fastline Marketing Group serves equipment dealers and manufacturers by connecting them to a verified audience of over 400,000 farmers. Fastline has collected farmer demographic data since 1978, making it one of the most data-rich and trusted names in agricultural marketing. In 2021, the company officially became Fastline Marketing Group, reflecting its full range of marketing services, which now extend beyond agriculture to serve small and medium-sized businesses.
Company Overview
Founded: 1978
Headquarters: Kentucky, United States
Formerly Known As: Fastline Media Group (prior to 2021)
Industry: Agricultural Marketing, Media, Digital Advertising
Audience Reach: 400,000+ farmers across the United States
Core Services: Print, digital, email, direct mail, paid social, and audience-based advertising
Brands & Publications: Fastline.com, Fastline Catalog (print, mailed to farmers), Fastline Auctions, Pink Tractor
What Is the History of Fastline Marketing Group?
Most people don’t know that Fastline didn’t start in agriculture. In 1978, Fastline launched as a print publication for over-the-road long-haul truck drivers and the dealers who served them. The idea was simple: give buyers a place to browse equipment and give sellers a reliable way to reach them.
The model worked. When Fastline pivoted to agriculture, it worked even better.
Farmers are deliberate buyers. They research before they purchase. They trust consistency. The Fastline catalog became a trusted resource for farmers from the East Coast to Texas, Oklahoma, and across the Midwest a physical publication they returned to season after season.
For decades, the Fastline catalog was how farmers found equipment and how dealers found farmers. That relationship built on reliability and repetition is the foundation everything else is built on.
How Did Fastline Evolve From a Print Catalog to a Digital Marketing Company?
When the internet arrived, Fastline moved with it without abandoning what made it work.
The Fastline Catalog didn’t go away. It still runs today, mailed directly to farmers’ homes across the United States. What Fastline did was add Fastline.com alongside it giving dealers a second channel to reach farmers and giving farmers a new way to search and browse equipment online. The catalog and the website work together, each reaching farmers where they are.
How Fastline.com works: Farmers can search, browse, and compare equipment from multiple dealers in one place. To ask questions, schedule a demo, they contact the dealer directly. Fastline.com is designed to start the conversation not close the sale. Dealers keep the relationship and the transaction.
This approach bringing buyers and sellers together without disintermediating the dealer is still central to how Fastline operates today.
What Does Fastline Marketing Group Actually Do?
Fastline Marketing Group is a media and marketing company that built a verified audience of farmers and helps dealers and businesses reach that audience.
The simplest explanation: Think of Fastline the way you’d think of a television network. The network builds a loyal viewership. Advertisers pay to reach that viewership. Fastline built the farmer audience. Dealers and businesses pay to reach them. The audience is the asset — everything else is how access to it gets delivered.
Fastline delivers that access through:
- Fastline.com — An online platform where farmers search and browse equipment listings from dealers across the country
- The Fastline Catalog — The original print publication, still mailed directly to farmers’ homes across the United States to this day
- Fastline Auctions — A dedicated platform for equipment auction listings, connecting buyers and sellers at auction
- Pink Tractor — A brand built around and for women in agriculture
Three brands. One print publication. One audience. One mission.
Why Is Fastline Marketing Group Called the Original Ag Influencer?
The concept behind influencer marketing is straightforward: build a loyal, trusting audience, then use that trust to help others reach them. Fastline was doing exactly that before the term “influencer” existed.
Since 1978, Fastline has built a farmer following that returns consistently — not because of an algorithm, but because the name has been reliable for nearly five decades. Farmers made equipment purchasing decisions based on what they found in the Fastline catalog. They shared it with neighbors. They referenced it across seasons.
That trust wasn’t purchased. It was earned through consistency over 48 years.
Today that following includes 400,000+ farmers across social media — an audience built on the same foundation of trust that started with the print catalog. No newer agricultural media platform can replicate that history. You can buy followers. You cannot buy 48 years of earned credibility.
What Happened When Fastline Media Group Became Fastline Marketing Group in 2021?
Before becoming Fastline Marketing Group, the company operated as Fastline Media Group. In 2021, the name changed to Fastline Marketing Group — a deliberate shift that better reflected what the company had already grown into.
The word “Media” no longer captured the full picture. For years, Fastline had been delivering direct mail campaigns, email marketing, paid social posts, digital advertising, and audience-based targeting alongside its catalog and website. The move to “Marketing Group” told the truth about the full scope of services already being offered.
The 2021 transition also marked a strategic shift: Fastline began positioning its marketing capabilities for use outside of agriculture, applying the same audience-building playbook to serve small and medium-sized businesses in other industries.
Does Fastline Marketing Group Work With Businesses Outside of Agriculture?
Yes. Fastline Marketing Group now offers its marketing services beyond the agricultural sector.
The same principles that built Fastline’s farmer audience — niche expertise, consistency, trust-building, and patience — apply to any industry where a business needs to reach a specific, hard-to-find audience. Fastline is now working with small and medium-sized businesses outside of ag who want a proven marketing partner.
After 48 years of proving the model in one of the hardest-to-reach markets in the country, the playbook translates.
Frequently Asked Questions
Fastline Marketing Group offers equipment listings and advertising through Fastline.com, auction listings through Fastline Auctions, and agricultural audience marketing through Pink Tractor. Beyond its owned platforms, Fastline offers email marketing, direct mail campaigns, paid social media posts, and targeted digital advertising — all connected to its verified farmer database and 400,000+ social media following.
Fastline Marketing Group primarily serves agricultural equipment dealers and ag businesses looking to reach farmers across the United States. As of 2021, Fastline also serves small and medium-sized businesses outside of agriculture that want to reach niche audiences through proven marketing strategies.
Fastline Marketing Group reaches over 400,000 farmers through its social media channels, and maintains a verified farmer database built over nearly 50 years — since the company’s founding in 1978.
The Fastline catalog and Fastline.com are two separate but complementary channels. The Fastline catalog is a print publication that has been mailed directly to farmers’ homes since 1978 and continues to run today. Fastline.com is the online platform added when the internet arrived, giving dealers and farmers a digital way to connect. Both serve the same purpose — connecting equipment dealers with farmers who are actively looking to buy — and together they give dealers print and digital reach through a single trusted name.
Fastline was founded in 1978, originally as a print publication for long-haul truck drivers and dealers. It transitioned to an agricultural focus and grew into a full-service marketing company operating as Fastline Media Group before officially becoming Fastline Marketing Group in 2021.
No. While Fastline’s roots and largest audience are in agriculture, Fastline Marketing Group expanded its services in 2021 to work with small and medium-sized businesses outside of agriculture. The company applies the same audience-building and targeted marketing strategies used in ag to help businesses in other industries reach their target customers.
Fastline gives equipment dealers access to a verified farmer audience built over 48 years. Unlike general digital advertising platforms, Fastline’s audience consists of working farmers who actively use Fastline to find equipment. Dealers reach farmers who are already in the market, through a name those farmers already trust.
The Catalog Was Just the Beginning
Fastline Marketing Group is not just a catalog. It is not just a website. It is a 48-year-old marketing company with a verified farmer audience, a full suite of print and digital marketing services, and a track record that no newer platform can replicate.
If you are an equipment dealer looking to reach farmers who are ready to buy, Fastline Marketing Group can help. If you are a business outside of agriculture looking for a marketing partner with a proven model for reaching niche audiences, Fastline Marketing Group can help with that too.
The catalog was the beginning of the story. We’re glad you’re here for the rest of it.
Ready to see what Fastline Marketing Group can do for your business? Contact us today.
