If you’re selling to farmers, your website needs to show up when they search online. That’s where a rank checker comes in. It’s one of the most important SEO ranking tools you can use to track where your website shows up on Google.
In this blog, we’ll break down:
- What SEO is and why it matters
- How to check your Google rankings
- What actually improves your spot in search results
- Common mistakes agribusinesses make
- And how Fastline Marketing Group can help
Let’s keep it simple and helpful.
Why Google Rankings Matter for AgriBusinesses
Farmers don’t start with a phone call anymore. They start with a Google search.
- “Seed dealers near me”
- “Used sprayers Iowa”
- “Best equipment for no-till farming”
If your business doesn’t show up, they won’t find you. You miss the lead. Your competitor gets the sale.
Good SEO = better rankings = more traffic.
And a rank checker helps you know if your SEO is working.
What Is a Rank Checker?
A rank checker is a tool that tells you where your website ranks on Google for different keywords.
Example: You sell seed tenders. You want to know where you show up when someone types “best seed tenders for small farms.” A Google search ranking check can show your position.
Some tools are free. Some are paid. But the goal is the same: track your progress so you know what’s working—and what’s not.
What Affects Your Google Rank?
Google looks at a bunch of things to decide who shows up first:
- Speed: Slow websites don’t rank as well.
- Mobile-friendly: If your site doesn’t work on a phone, you’ll drop in rankings.
- Keywords: You need the right words on the page that match what farmers are searching.
- Links: If other trusted sites link to yours, that’s a big win.
- Fresh content: Old, stale sites sink fast.
How to Improve Your Ranking
Here’s what agribusinesses can do right now:
1. Use a Rank Checker Weekly
Tools like Semrush, Ahrefs, and Google Search Console can tell you what keywords you rank for. Watch for movement. If you drop, fix it fast.
2. Add Local Keywords
“Seed dealer Nebraska” will help more than just “seed dealer.” Local SEO makes a big difference for rural businesses.
3. Improve Your Website
Speed it up. Make it easy to use on a phone. Keep buttons big and pages clean.
4. Write Better Content
Answer real farmer questions in blog posts. Explain your services in simple terms. Use the phrases they search.
5. Get Good Links
List your business on trusted directories. Ask ag partners or customers to link to you.
Common Mistakes to Avoid
- Only checking your rank manually – That’s not reliable.
- Using too many broad terms – “Tractors” is too general. Go for “used John Deere 6155R Kansas.”
- Not updating your site – No new content = lower rankings.
- Skipping mobile optimization – More than half of all traffic is on phones.
Tools to Track SEO and Rankings
Here are some popular SEO ranking tools for small ag businesses:
- Google Search Console – Free and great for beginners
- Semrush – Paid, but powerful
- Ubersuggest – Affordable and simple
- Google Analytics – Shows traffic from SEO efforts
Set up alerts, watch the trends, and stay in control.
How Fastline Marketing Group Helps
We help agribusinesses get found. Here’s what we offer:
- Full SEO audits
- Keyword research tailored to ag
- Website optimization
- Blog writing that ranks
- Back-link support
- Easy-to-read reports using trusted rank checker tools
You don’t have to guess. We’ll show you exactly what’s working.
Final Takeaway
If your agribusiness isn’t showing up on Google, you’re losing sales.
A rank checker is the first step to fixing that. It shows you where you stand—so you can take action.
Want to grow your traffic, leads, and sales? Let Fastline Marketing Group help.
