How to Increase Traffic to Your Website [Ag Businesses]

If your website isn’t bringing in calls, quote requests, or lot visits, the problem usually starts with traffic. And not just any traffic—you need the right buyers finding you online. In this guide, we’ll break down how to increase website traffic using tools and strategies that work for ag equipment dealers. You’ll learn what website traffic actually is, what kinds matter most, and how content, SEO, social media, and directories all play a role in helping you move inventory.

What Website Traffic really means

Website traffic isn’t just about how many people visit your site. What matters more is who they are and how they found you.

Types of Website Traffic:

• Organic – People who find you through Google search results
• Direct – People who type your website address straight into their browser
• Paid – Visitors who click on your online ads (like Google Ads or Facebook campaigns)
• Referral – Traffic from other websites that link to yours
• Social – People who click through from Facebook, LinkedIn, or other platforms

Why It Matters:
Getting more traffic is good—but only if it’s the right kind.
You want buyers who are actively looking for equipment or services like yours. That’s the kind of traffic that turns into leads, calls, and sales.

How to get more website traffic

1. Make Helpful Content
Write blogs or shoot videos that answer buyer questions:

• “What size tractor do I need for 40 acres?”
• “How to maintain a used skid steer”

2. Use Multiple Formats

• Blogs (like this one)
• Walk-around videos
• Info-graphics (e.g., “Loader vs. Grapple: Which Fits Your Job”)

3. Distribute It Right

• Share on Facebook and LinkedIn
• Add it to email newsletters
• Link it in your equipment listings

Keep the Traffic Coming with SEO

Find terms your buyers actually search for. These are known as keywords and you can find them using tools like Google Keyword Planner help. Example: “Used John Deere 5075E in Missouri.”

On-Page SEO Basics:

• Add those keywords in titles, image names, and headers
• Make sure every page loads fast and works on mobile
• Include clear calls to action (CTAs)

Link Building
Get other local or industry sites to link back to you:

• Farm blogs
• Dealer networks
• Local business directories

Leveraging Social Media for Increased Traffic

Focus on where your customers are, by picking the right platform. For dealers, Facebook and YouTube work best.

Post Shareable Content

• Equipment walkarounds
• Before-and-after service stories
• Customer testimonials

Engage Regularly

• Reply to comments
• Post consistently (at least weekly)
• Encourage user-generated content

Use Online Listings and Directories

Local SEO Matters
Claim and update your Google Business profile. Use accurate hours, phone numbers, and photos.

Listings That Help:

• Fastline.com
• Local ag directories

Encourage Reviews
Ask your satisfied customers to leave reviews. They help your ranking and build trust.

Measure and Analyze Website Traffic

Track the Right Metrics
Use tools like Google Analytics or Hotjar. Watch:

• Page views
• Bounce rate
• Contact form submissions

Adjust Based on What Works
If walk around videos bring traffic, make more. If blog posts get clicks but no leads, change your CTA.

Struggling to get the right traffic?

Fastline Marketing Group helps equipment dealers and ag businesses get found online—by the right buyers. If your site isn’t bringing in leads, we’ll help you fix what’s missing and build a plan that works. Free SEO Website Assessment