The Agri-Marketing Approach That Attracts Customers Instead of Chasing Them,
and Why Input Dealers Who Master it Dominate Their Local Markets.
You’re scrolling through your phone between calls, and you see it again. Another post from that competitor down the road. They’re everywhere Facebook, their website, even popping up when farmers or contractors search for products online.
Meanwhile, your last post was… when? Three weeks ago? Maybe longer?
You know you should be “making content,” but between managing inventory, handling deliveries, and running your business, who has time to become a social media influencer? Plus, what would you even post about? And does any of this actually lead to sales, or is it just noise?
Here’s what’s really happening: while you’re wondering if content marketing is worth it, your competitors are building relationships with YOUR potential customers. Every helpful post, every answered question, every piece of value they share is making them the first call when someone needs fertilizer, seed, concrete, or rebar.
In This Guide, You’ll Learn:
– What content marketing truly is (and what it isn’t)
– Why farmers and contractors respond to helpful content over traditional advertising
– The real business case for content and how it saves money while driving revenue
– What content marketing looks like in practice for ag and construction businesses
– Why businesses that commit to content marketing build unbeatable competitive advantages
– How to get started without becoming overwhelmed
So, What Actually IS Content Marketing?
Let’s cut through the jargon. Content marketing is simply this: making videos. No, I’m kidding, it’s sharing valuable information that helps your customers solve problems, make better decisions, or learn something useful, without immediately asking them to buy something.
It’s the opposite of traditional advertising. Instead of saying “Buy our seed treatment!” or “Best concrete prices!” you’re saying “Here are three ways to protect your corn from early-season pests” or “How to calculate the right concrete mix for your foundation pour.”
See the difference? You’re being helpful first. The sale comes later, naturally, because you’ve already proven you know your stuff.
Why Content Matters in Ag and Construction
Farmers aren’t impulse buyers. Neither are contractors. They research. They ask around. They watch who’s providing good information and who’s just trying to make a quick sale.
When you consistently share helpful content, you’re doing three powerful things:
You’re building trust. Every post, video, or email that helps a farmer grow better crops or helps a contractor complete a job right is proof that you understand their challenges. You’re not just selling products, you’re a partner in their success.
You’re staying visible. Farming is busy. Construction sites run from dawn to dusk. Your customers aren’t thinking about you every day. But when you show up regularly with useful information, you’re there when they need you. When it’s time to buy, guess who they think of first?
You’re standing out from competitors. Most ag and construction supply businesses post sporadically, if at all. When you’re the one consistently sharing valuable insights, you become the go-to expert in your area.
Need help staying consistent? We’ve got your back with out Social Media Management.
What Content Marketing ISN’T
Before you start worrying about doing this “right,” let’s clear up some myths:
It’s not about being on every platform. You don’t need TikTok, Instagram, Facebook, LinkedIn, YouTube, and a podcast. Pick one or two platforms where your customers actually hang out and do those well. Especially when you’re first starting out.
It’s not about perfect production quality. That video shot on your phone in the warehouse or at the job site. That’s more authentic than anything a big agency could produce. Farmers and contractors trust real over polished.
It’s not about posting every single day. Consistency matters more than frequency. Two good posts a week beats seven mediocre ones every time.
It’s not a magic bullet. Content marketing works, but it takes time. You’re building relationships, not running a clearance sale. Be patient.
The Real Business Case for Content
Here’s where it gets interesting. Content marketing actually saves you money while making you more.
Think about your typical marketing budget. You might spend thousands on print ads, trade show booths, direct mail. Those work for immediate visibility, but they stop working the moment you stop paying.
Content? It keeps working. That blog post you write today will still be bringing people to your website next year. It even helps you show up in AI search because it answers the question people are asking. That helpful video you post keeps getting views long after you hit publish. It’s the gift that keeps on giving.
Plus, when customers find you through helpful content instead of ads, they’re already warmer leads. They’ve seen your expertise. They trust you. The sales conversation is easier.
Not showing up in search? Give your website a make over with SEO, AEO and Website Design.
What This Looks Like in Real Life
Let’s say you sell fertilizer, crop protection products, some construction/ag equipment and materials. Here’s what content marketing might look like for you:
Monday: Post a quick video showing the early signs of nitrogen deficiency in corn.
Tuesday: Share tips on proper rebar placement for foundation work.
Wednesday: Write about timing fungicide applications for maximum ROI in soybeans.
Thursday: Explain how weather affects concrete curing times.
Friday: Send an email newsletter with five things farmers should check before planting season and three common mistakes in job site material storage.
None of those posts say “buy from us.” But all of them position you as the expert who understands what your customers are dealing with. When that farmer needs fertilizer or that contractor needs concrete, who do you think they’re calling?
Looking to stay connected your audience and capturing more leads try Email Marketing.
The Bottom Line
Content marketing isn’t about adding more work to your already full plate. It’s about working smarter. Instead of chasing customers with ads and cold calls, you’re attracting them by being genuinely helpful.
The ag and construction businesses winning right now aren’t necessarily the ones with the biggest budgets or the flashiest operations. They’re the ones showing up consistently with information their customers actually need.
You don’t have to figure this out alone. Whether you’re just starting to think about content or you’ve been trying to make it work for a while, there’s a path forward that doesn’t involve overwhelm or second-guessing every post.
The best time to start was last year. The second-best time is right now.
Marketing is complex that’s why you need to have variety. See what could work for you!
Ready to Start Building Trust Through Content?
At Fastline Marketing Group, we’ve spent nearly 50 years helping businesses in agriculture and construction connect with their customers through smart marketing strategies. We understand these markets because we live in them, and we know exactly what kind of content drives real results.
Whether you want to:
– Get help creating and managing your content so you can focus on running your business
– Explore what’s truly working for other ag and construction input dealers
Schedule a free consultation with our team to discuss what a content marketing strategy could look like for your specific business without the overwhelm.
Or call us directly at (877) 338-1209 to talk through your marketing challenges.
Don’t let your competitors own the conversation. Start building relationships that turn into revenue.
You’ve got this!
