Fastline Marketing Group: Full-Service Agriculture Marketing Solutions

Fastline Marketing Group: Your Complete Agriculture Equipment Marketing Partner

From the Fastline.com marketplace to print catalogs and digital advertising, we provide manufacturers and dealers with every marketing channel they need to sell more equipment, all under one roof.

For Dealers & Manufacturers: Explore Our Marketing Solutions

Equipment Buyers: Browse Equipment on Fastline.com

Who We Are

For over 45 years, Fastline Marketing Group has been the agriculture industry’s most comprehensive marketing partner. As a business to customer (B2C) and a business to business (B2B) company, we serve equipment manufacturers, dealers, and sellers with an integrated ecosystem of marketing solutions designed specifically for the agriculture and heavy equipment industries.

Unlike single-channel marketing providers, Fastline Marketing Group operates multiple platforms and services under one roof. Our flagship product, Fastline.com is one of the nation’s leading equipment marketplaces, attracting 4+ million buyers annually. But we’re much more than a listing site, we’re a full-service marketing company offering print catalogs, digital advertising management, social media management, SEO services, connected TV campaigns, and more, all powered by decades of agriculture industry expertise.

What sets us apart is our scale and reach. With over 461 thousand followers across our platforms (that’s just for FastlineFarm which promotes Fastline.com), 771,297 catalog subscribers, and extensive digital advertising networks, we help our dealer and manufacturer partners reach equipment buyers wherever they’re searching. Whether your customers browse online marketplaces, flip through catalogs, search Google, or scroll social media, Fastline Marketing Group ensures your equipment gets seen.

When you work with Fastline Marketing Group, you’re not choosing between marketing channels. You’re getting access to all of them through a single, experienced partner who understands the agriculture equipment business inside and out.

Our Marketing Solutions

How Fastline Marketing Group Helps You Sell More Equipment

Fastline.com Equipment Marketplace

Our flagship B2C platform connects equipment sellers with serious buyers actively searching for tractors, combines, construction equipment, trucks, and attachments. Fastline.com features 200,000+ active listings and generates roughly 1 million views monthly.

Key Benefits:

• Massive buyer traffic from equipment shoppers ready to purchase
• Advanced search and filtering capabilities that connect buyers with the right equipment
• Direct lead generation with buyer contact information sent straight to you
• Mobile-optimized platform reaching buyers on any device

For Sellers: List your equipment where motivated buyers are already searching. Get Started with Fastline.com Listings

Fastline Auctions

Sell your equipment faster with Fastline Auctions, our online auction platform that connects you with thousands of active buyers competing in real-time. We handle everything from photography to listing creation to marketing, so you can focus on your operation.

Key Benefits:

• Industry-lowest commission rates – Keep more of what your equipment is worth
• We handle everything – Professional photos, listings, and marketing to thousands of buyers
• Real-time bid tracking – Watch bids from your phone, tablet, or computer
• Access to 20-25 million annual buyers across our network and IEDA partnership
• Lien-free title verification – No surprises, no delays at closing
• Preferred partner network – Seamless transportation and financing options for buyers
• Auction & Digital Packages – Combine auction services with Fastline.com listings and advertising discounts

How It Works: Contact us → We photograph and list your equipment → Watch your auction in real-time → Get paid fast once it sells

For Sellers: Ready to turn your equipment into cash? Learn More About Fastline Auctions

Appraisal Services

Get accurate, USPAP-compliant equipment appraisals from our CMEA-certified (Certified Machinery & Equipment Appraiser) team. Fastline Marketing Group provides professional valuations trusted by banks, lenders, attorneys, accountants, and business owners for financial, legal, and strategic decisions.

Key Benefits:

• CMEA-certified through NEBB Institute – Highest industry standards
• USPAP-compliant reports – Accepted by financial institutions, attorneys, and courts nationwide
• Accurate asset valuation – Essential for securing loans, investments, or making strategic decisions
• Legal & tax compliance – Support for IRS regulations, estate planning, divorce settlements, or litigation
• Fair market value analysis – Independent, third-party valuations based on current market conditions
• Insurance & risk management – Protect your assets with accurate insurance appraisals

Who We Serve: Banks and lenders, attorneys, accountants and financial planners, business owners needing valuations for buy-sell agreements, business sales, or equipment acquisition

For Appraisals: Need a professional equipment valuation? Contact Our Appraisal Team

FASTLINE CATALOGS

Our print and digital catalogs reach 771,297 subscribers who prefer browsing equipment in a traditional, trusted format. Published 17 time per a year, Fastline Catalogs provide high-quality photography and detailed listings that buyers can reference and share.

Key Benefits:

• Reach buyers who prefer print media and take time with purchasing decisions
• Premium presentation with professional photography and detailed specifications
• Long shelf life—buyers keep catalogs for weeks or months
• Digital catalog versions extend your reach even further

For Sellers: Combine marketplace visibility with catalog presence for maximum exposure. Explore Catalog Advertising

Digital Advertising Services

Beyond our owned platforms, Fastline Marketing Group manages comprehensive digital advertising campaigns that reach buyers wherever they search online. Our services include:

• Paid Digital Media: Target buyers actively searching for equipment types you sell.
• Social Media Advertising: Reach specific audiences, drive engagement, and generate leads with highly customized content.
• Social Media Management: Comprehensive management of your Facebook page.
• Promoted Posts: Amplify your reach by posting on Fastline’s Facebook page.
• SEO Services: Improve your dealership’s organic search visibility
• AEO: Show up in AI search with answers that come from your business.
• Connected TV (CTV) Campaigns: Reach buyers through streaming television advertising
• AGGI: Unlock key insights into your website traffic, allowing you to identify visitor details and target them with personalized email or postcard campaigns.
• Email Marketing: Connects your business directly with customers, building brand loyalty and driving consistent engagement.
• Web Design: Optimized to attract and capture leads, helping your business grow and thrive online. Plus when we build your site you own it. (Pro Tip: If you don’t own your site you might be losing traffic to the company who does, and if you stopped working with them you could end up having to build a whole new website from scratch when you decide to leave.)

Key Benefits:

• Agriculture industry expertise applied to every campaign
• Multi-channel approach maximizes your reach beyond any single platform
• Performance tracking and optimization to maximize your marketing ROI
• One partner managing all your digital advertising needs

For Sellers: Let our experts handle your digital advertising while you focus on sales. Learn About Digital Services

The Fastline Marketing Group Advantage

Why Manufacturers and Dealers Choose Fastline Marketing Group

One Partner, Multiple Channels

The agriculture equipment buying journey isn’t linear. Some buyers start on Google. Others browse marketplaces. Many still flip through catalogs. Why force yourself to choose?

When you partner with Fastline Marketing Group, you get access to our complete ecosystem. List equipment on Fastline.com, feature it in our catalogs, promote it through Google Ads, and amplify it on social media, all coordinated through one experienced partner. This integrated approach means your equipment gets maximum exposure across every channel where buyers are looking, without the hassle of managing multiple vendors.

Agriculture Equipment Expertise

We’re not a generic classified site or general marketing agency trying to serve every industry. Fastline Marketing Group has spent 45 years exclusively focused on agriculture and heavy equipment marketing. We understand the buying cycles, the seasonal patterns, the equipment categories, and most importantly, we know how to reach the buyers you want.

Our team speaks your language. We know the difference between row crop and livestock operations. We understand why combine buyers behave differently than tractor buyers. This deep industry knowledge translates into better targeting, more qualified leads, and ultimately, more sales for our partners.

Proven Results

Our dealer and manufacturer partners consistently see results:

Understanding Our Brand

Fastline.com vs. Fastline Marketing Group: What’s the Relationship?

If you’re searching for information about “Fastline,” you might be encountering both “Fastline.com” and “Fastline Marketing Group.” Here’s the clarification:

Fastline Marketing Group is the parent company. We’re a comprehensive B2C and B2B marketing services company serving equipment manufacturers, dealers, rural businesses and sellers.

Fastline.com is one of our marketing products. It’s our equipment marketplace, a B2C platform where end buyers search for and find equipment. But it’s just one piece of what we offer.

Think of it this way: Searching for equipment to buy? Visit Fastline.com. You’ll find thousands of listings from dealers and sellers across the country.

Manufacturer or dealer looking to market your equipment? You need the full Fastline Marketing Group suite. You’ll get access to Fastline.com, our catalogs, our digital advertising services, and our complete marketing ecosystem.

All Products and Services Under Fastline Marketing Group:

• Fastline.com – Equipment marketplace platform
• Fastline Catalogs – Print and digital catalog advertising
• Digital Advertising Services – Google Ads, paid ads, social media, SEO, and CTV management, video marketing, email
• Marketing Consultation – Strategic guidance for equipment marketing
• Lead Generation Services – Connecting you with qualified buyers

We built this comprehensive approach because we understand that no single marketing channel reaches every buyer. By operating multiple platforms and services under Fastline Marketing Group, we ensure your equipment reaches buyers wherever they’re searching, online marketplaces, search engines, social media, print catalogs, and beyond.

Who We Serve

Fastline Marketing Group partners with:

Equipment Manufacturers: OEMs looking to support their dealer networks with co-op marketing programs, digital advertising campaigns, and marketplace visibility.

Franchised Dealerships: John Deere, Case IH, New Holland, Kubota, and other brand dealers seeking to maximize their local market presence and move inventory faster.

Independent Dealers: Multi-brand and independent dealers who need powerful marketing tools to compete with larger franchise operations.

Auction Houses: Live and online auction companies looking to drive bidder attendance and maximize sale results.

Large Private Sellers: Construction companies, farms, and other operations with significant equipment to move quickly and efficiently.

Whether you’re selling five pieces or five hundred, whether you’re a regional dealer or national manufacturer, Fastline Marketing Group has the tools, reach, and expertise to help you sell more equipment.

FAQ Section

Q: What is Fastline Marketing Group?

A: Fastline Marketing Group is a B2B and B2C marketing services company specializing in agriculture and heavy equipment. We serve manufacturers, dealers, and equipment sellers with a complete ecosystem of marketing solutions including the Fastline.com marketplace, print and digital catalogs, Google Ads management, social media advertising, SEO services, and CTV campaigns. We’re the parent company that operates multiple marketing platforms and services under one roof.

Q: Is Fastline.com part of Fastline Marketing Group?

A: Yes. Fastline.com is one of our flagship marketing products, it’s the B2C equipment marketplace where buyers search for equipment. But Fastline.com is just one piece of what Fastline Marketing Group offers. As the parent company, we also provide catalog advertising, digital advertising services, and numerous other marketing solutions. When dealers and manufacturers partner with Fastline Marketing Group, they get access to Fastline.com plus all our other marketing channels.

Q: Do I have to use Fastline.com to work with you?

A: No. While Fastline.com is one of our services, you can select the marketing solutions that best fit your needs. Some partners use only our digital advertising services. Others focus on catalog advertising. Many combine multiple channels for maximum reach. We’ll work with you to design a marketing program that achieves your specific goals, whether that includes Fastline.com or not.

Q: Who do you work with?

A: Fastline Marketing Group serves equipment manufacturers, dealerships (both franchised and independent), auction houses, and large private equipment sellers in the agriculture, construction, and trucking industries. We’re a B2C and B2B company, we help businesses market and sell equipment. If you’re an individual buyer looking to purchase equipment, visit Fastline.com to browse available listings.

Ready to Reach More Buyers and Sell More Equipment?

Stop juggling multiple marketing vendors. Fastline Marketing Group gives you every channel you need, marketplace listings, catalogs, digital advertising, and more all coordinated through one experienced partner.

For Dealers & Manufacturers: Schedule a Consultation

Explore Our Solutions: View All Marketing Services

Questions? Call Phone: 800-626-6409 or Email: [email protected]