Profitable AI Scaling starts with the Fan Out Technique. What is the Fan Out? Well, it’s hot new tactic all the cool tech kids are doing to make the sheer volume of blogs from the last decade matter in the modern webspace.
What is AI Scaling?
AI scaling means taking a small, focused use of AI and expanding it across more parts of your business. Instead of just using AI to draft one email or edit a photo, scaling is about building systems where AI supports dozens of tasks at once. In marketing, this could look like AI writing product descriptions for every listing on your site, creating hundreds of ad variations, or handling customer questions at scale.
What is this AI Fan Out Technique that I keep hearing about?
The AI Fan Out Technique is a way of stretching one core idea into many connected pieces of content. Think of it as starting with a single seed like a product listing, a blog post, or a press release and then “fanning it out” into social posts, short videos, email campaigns, dealer sheets, and SEO pages. Instead of treating each marketing channel separately, you let AI reframe the same information in different formats and tones.
How do I start with AI?
Well, to begin scaling upwards with AI. You need to break down what you need into simple processes. But, while it might not be that easy to start from scratch. I’m volunteering Fastline as an example to see how to do similar strategies with ease.
When you use the steps below, sub in your website instead of Fastline.com and go to town.
Build your audience via Profitable AI Scaling
What does it take for you (the rural farming enthusiast/equipment seller) to become comfortable with AI? Even if you don’t fit that specific line of work, let’s use Fastline as our web target basis to show you what to do.
Beginner-Friendly Workshop Workbook
How AI (ChatGPT) Can Power Marketing for Farm Equipment
(Fastline.com being used as the source template)
Fill in your own website in lieu of Fastline.com when you begin playing around.
Before You Start
- Open two tabs on your computer:
- Tab 1: Fastline.com
- Tab 2: ChatGPT
- Gather the following info before each exercise:
- The product listing, dealer info, or event page from Fastline.com.
- Copy-paste text (highlight text → right-click → Copy).
- A product image if needed (right-click image → Save As).
- How to paste into ChatGPT:
- Click into the message box at the bottom of ChatGPT.
- Right-click → Paste.
- Type your instruction, then hit Enter.
1. Product Descriptions at Scale
Objective: Rewrite one Fastline product listing for 3 audiences (farmers, dealers, SEO).
Steps:
- On Fastline.com, search “John Deere 8R 370 Tractor.”
- Highlight the description and specs.
- Picture Example: Screenshot of product page with red box around “Description” section.
- Copy text and paste into ChatGPT.
- Type this:
- “Rewrite this description 3 ways: (1) for farmers, (2) for dealers, (3) for Google SEO.”
Expected Output:
- Farmer copy: “Built for 500 acres with less downtime.”
- Dealer copy: “0% financing, trade-in options, warranty details.”
- SEO copy: “John Deere 8R 370 tractor for sale – advanced precision features.”
2. Competitor Content Gap Analysis
Objective: Spot content competitors use that Fastline doesn’t.
Steps:
- Open TractorHouse → search “Planters.”
- Highlight intro text → copy.
- Do the same on MachineryPete → “Planters.”
- Paste both into ChatGPT.
- Type this:
- “Compare these two descriptions with Fastline.com’s planter category. What topics or keywords are missing from Fastline?”
Expected Output:
- Gaps: “Competitors highlight precision planting, Fastline doesn’t.”
- Ideas: Blog title → “5 Signs It’s Time to Upgrade Your Planter.”
3. Social Media Campaign Generator
Objective: Turn one product photo into IG, LinkedIn, FB posts.
Steps:
- Save a product photo (right-click → Save As).
- In ChatGPT, type:
- “Write 3 Instagram captions, 2 LinkedIn posts, and 1 Facebook ad headline for this John Deere Combine.”
- (Optional: Upload photo to ChatGPT if your version allows image input.)
Expected Output:
- IG: “Ready for harvest 2025? Meet the John Deere Combine.”
- LinkedIn: “Dealers now taking orders for 2025 harvesters.”
- FB Ad: “Upgrade today with 0% financing.”
4. Dealer Locator SEO
Objective: Make dealer pages rank higher in Google.
Steps:
- On Fastline.com, open a dealer page (e.g., Smith Equipment in Iowa).
- Copy dealer name, address, product categories.
- Paste into ChatGPT. Type:
- “Write a 750-character Google Business Profile description.”
- “Write 3 FAQs for this dealer page.”
- “Generate JSON-LD schema markup for this dealer.”
Expected Output:
- GBP: “Smith Equipment in Des Moines specializes in John Deere tractors and balers…”
- FAQs: “Do you offer financing?”
- Schema code snippet to paste into website backend.
5. Trade Show Prep
Objective: Prepare booth messaging quickly.
Steps:
- In ChatGPT, type:
- *“We’re Fastline at Farm Progress Show. Write:
- A 30-second booth pitch.
- A 2-minute demo script for equipment financing.
- A 150-word flyer.”*
- *“We’re Fastline at Farm Progress Show. Write:
- Roleplay: Have one person read the booth script aloud.
Expected Output:
- Booth pitch: Hook in <30 sec.
- Demo script: Financing walk-through.
- Flyer: Summarized dealer value.
6. Farmer-Friendly Guides
Objective: Repurpose how-to content across formats.
Steps:
- In ChatGPT, type:
- “Write a 2-paragraph blog: How to maintain a hay baler in winter.”
- “Convert to bullet-point checklist.”
- “Reframe as Facebook carousel copy.”
Expected Output:
- Blog → website SEO.
- Checklist → downloadable PDF.
- Carousel → farmer engagement on FB.
7. Email Nurture Flow
Objective: Show how AI builds multi-email campaigns.
Steps:
- In ChatGPT, type:
- *“Write 3 emails for a new combine:
- Email 1: Launch announcement.
- Email 2: Financing options.
- Email 3: Test-drive invite.”*
- *“Write 3 emails for a new combine:
- Copy results into Mailchimp/CRM tool.
Expected Output:
- Campaign copy ready for automation.
8. Pricing/Financing Explainers
Objective: Explain financing in plain language.
Steps:
- In ChatGPT, type:
- “Explain $50,000 tractor with 0% financing for 36 months in farmer-friendly terms.”
- “Write a website FAQ for this financing.”
- “Write a TikTok script.”
Expected Output:
- Email: “Pay $0 interest for 3 years.”
- FAQ: “What does 0% financing mean?”
- TikTok: Short script with farmer appeal.
9. Seasonal Marketing Planning
Objective: Build content calendar around farming cycles.
Steps:
- In ChatGPT, type:
- “Create a March–June content calendar for Fastline targeting Iowa corn farmers. Include blogs, social posts, dealer promotions.”
- Review weekly plan.
Expected Output:
- Week 1: Blog “Best Planters for 2025.”
- Week 2: FB post on planting tips.
- Week 3: Dealer push for pre-season deals.
10. Dealer-to-Farmer Personalization
Objective: Show how AI personalizes outreach by profile.
Steps:
- In ChatGPT, paste Profile 1:
- “Farmer, 500 acres, needs sprayer upgrade, values cost savings.”
- Paste Profile 2:
- “Young farmer, 200 acres, tech-savvy, wants precision ag tools.”
- Prompt:
- “Write a dealer email offer for this profile.”
Expected Output:
- Profile 1 email: “Save money with a sprayer that cuts waste.”
- Profile 2 email: “Upgrade to precision tools with GPS-ready sprayers.”
Wrap-Up
Reflection Questions for People Who Love Digital AI Homework:
- Which AI task could you use tomorrow in your marketing?
- Which part felt hardest (copying, prompting, editing)?
- What would save you the most time at your business?
Final thoughts on introducing the farming masses to AI Scaling
This was meant to be introductory baby steps for you to repeat and use to start filling comfortable with AI. Next time, we start diving into the heavier side of things. Specifically, how can you let AI dictate where your marketing goes next?
As always, we’re always on the lookout for volunteers at the Labs. So if you have a site that you would like us to use for our examples, we’re all ears.
